Well: 1. I think it's better than using Joe-Six-Pack b/c it implies that working class men have drinking problems 2. The particular person they chose as an achetype was not your averaging working class guy - he would have been better suited as a representative persona for a small business owner 3. The focus on demographic stereotypes and not qualitative or quantitative data means that even if that Joe they used was more accurate - it was more of a stereotype than a real persona 4. Using a real persona for addressing real political and economic issues might actually make a lot of sence - imagine political campaigns using personas and user research in designing their campaigns, messaging, and white papers - instead of constantly changing their message based on the latest polls which don't give an accurate picture of the electorate
Really good point you bring up though. I know when Steve Mulder was writing The User is Always Right - he really hoped it would gain traction outside the arena of UX people and be adopted by marketing and advertising folks as well On Thu, Oct 16, 2008 at 11:37 AM, Michael Micheletti < [EMAIL PROTECTED]> wrote: > In the US Presidential debate last night, there was considerable discussion > about "Joe the Plumber". Turns out he's a real person, but nevertheless I > heard him used as a sort of proxy or persona. Anybody else flash on this > too? Is he the right persona to be designing an economic turnaround for? > Other secondary personas to consider? Just wondering what you wise and > witty > folks will come up with... > > Michael Micheletti > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [EMAIL PROTECTED] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > -- ~ will "Where you innovate, how you innovate, and what you innovate are design problems" --------------------------------------------------------------------------------------------- Will Evans | User Experience Architect tel: +1.617.281.1281 | [EMAIL PROTECTED] aim: semanticwill | gtalk: wkevans4 twitter: semanticwill | skype: semanticwill --------------------------------------------------------------------------------------------- ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
