Very interesting, I agree. For some time I've argued that Google (or an even better search engine) will eventually if not replace then cool down the domain industry.
Google knows much better if Basecamphq.com is more relevant for the Basecamp tool than basecamp.com. So why even rely on domains? Adding to this argument is of course the "I'm feeling lucky button". That button could replace most domains if the browser's search field would just send the user to the first (and thus most relevant) result of the search. Oh, and here's another example of "Use google" in outdoor marketing. This is a huge banner in Copenhagen telling people to sign a petition. http://flickr.com/photos/mortenjust/3072449512/ Morten Just, genstart.dk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=36080 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
