Personally I see it as shortcuts.

I've used Quicksilver for quite some time. Typing "PS4" and hitting return
launches Photoshop CS4. This is far faster than locating the app itself and
launching it.

The location bar of the browser has become packed with functionality over
the last few years. OmniWeb searched your history when you typed in the
location bar. Firefox included the page titles. Plenty of browsers made it
possible to search in the location bar, and Google Chrome got rid of the
search box altogether.

Meanwhile, InquisitorX provided splendid predictive search that let you jump
directly from search field to site, and the Pagerization script for
Greasemonkey allows you to scroll down through page upon page of search
results at Google and other sites (I heartily recommend this plugin).

They're all little tweaks, but in sum, they're shortcuts to what you're
looking for. Note: they also reinforce the power law winners.
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