Matthew Taylor kirjoitti 2.12.2008 kello 18:18:
Who is the right person/role in the UX/UE hierarchy (or other
department -
Marketing, etc...), in your opinion, to create the user Personas and/
or Mode
Maps/Mental Models?
Hi!
Designers are the ones who should create the personas, and they should
do so after a day (week/month) of field research. A "research and
design team" often consists of an interaction designer, design
communicator and, when possible, a visual designer.
Personas can help the research and design team to remember what they
learned and use that knowledge to make better decisions. They can also
help to communicate the logic behind any controversial design
decisions to the stakeholders and developers.
But even existing personas don't replace the research phase, because a
model can only capture so much of the reality.
If you have a large team creating a suite of products that have
various target users that are already modeled into personas, it still
makes sense to send every new designer to the field to verify the
persona set, even for a day or two. They could also read any
additional marketing research, competitor data etc. that the original
team did.
A day at the context of the real users costs a little, but it
dramatically reduces the risk of misinterpreting the previous
research. It also makes the team members much better debaters, if a
stakeholder wants to decorate the main screen with an arbitrary pet
feature, or a developer wants to keep that "Are you SURE that you want
to save your work?" dialog that has been in place since 1999.
Since you're being tasked with developing your companies UX/UE
strategy, you might find these presentations/articles useful:
http://www.businesstobuttons.com/kimgoodwin.html
http://www.cooper.com/journal/2001/10/putting_people_together_to_cre.html
http://www.cooper.com/journal/2003/05/5_ways_to_get_the_most_from_in.html
http://www.cooper.com/journal/2008/10/playing_well_with_others.html
Thanks,
Petteri
--
Petteri Hiisilä
palvelumuotoilija /
Senior Interaction Designer
iXDesign / +358505050123 /
[EMAIL PROTECTED]
"In this island, everything happens for a reason."
- John Locke, LOST
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