"Who is the right person/role in the UX/UE hierarchy (or other department - Marketing, etc...), in your opinion, to create the user Personas and/or Mode Maps/Mental Models?"
In my experience whoever creates the personas really has to get the other teams totally involved in the process of creation. Whereas we're generally familiar with personas based on roles, modes and tasks, other teams, e.g. Marketing, Commerce etc. may only be familliar with personas based on demographics. Different user groups have very different expectations, being presented with task based personas can be very unsettling and can lead to some very very tough questioning. Hope that helps Walt ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
