On Dec 30, 2008, at 7:36 AM, James Page wrote:
You run into the challenge with that the Persona are validated by opinion.
Actually, if you look at the model I use, it's heavily based on data. So, they are created from a combination of qualitative (interview and observation) data and often qualitative (survey) data. We build our personas off of the data models, which is why we call them Data-driven Personas.
The validation is initially against the data, which they are originally based on. We do additional validation by checking with the stakeholders and the real people we use. So, it's more than mere opinion.
Cheers! Todd Zaki Warfel President, Design Researcher Messagefirst | Designing Information. Beautifully. ---------------------------------- Contact Info Voice: (215) 825-7423 Email: [email protected] AIM: [email protected] Blog: http://toddwarfel.com Twitter: zakiwarfel ---------------------------------- In theory, theory and practice are the same. In practice, they are not. ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
