Todd Zaki Warfel: So, is the emphasis here on the Rapid or on the
Expert part? ....
And frankly, I don't see what all the fuss is about.
----------------
Good question:) ... I think In the course of the RED project the
emphasis changes constantly between "Rapid", "Expert" and even
"Design" :)
As Jim mentioned it's more about the "approach" or .. "mode of
operation" rather than about any established design philosophy or
methodology (UCD, genius etc). These methods may (or may not) be
included into any particular project mix - and - UCD and Genius
principles may alternate during the same project. It also involves
active work with client, understanding their biz drivers,
capabilities, hidden desires and internal organizational politics -
that's when those extracurricular public speaking and business/
financial-oriented classes start paying off ... :)
And "all the fuzz" i believe is because this approach helps produce
relatively quickly complete and tangible product designs that can go
to market and make a real difference for clients and users in the
environment where budgets are limited - but not necessarily low :),
resources are constrained and time is critical.
It seems like one aspect is missing in this discussion. I'd argue
that typical RED project involves a small TEAM of experts who address
various aspects of design challenge and may include a lead designer,
researcher, usability specialist, technologist, visual designer etc.
etc. As any experienced cook can modify a known recipe on the fly -
based on available ingredients - and still produce good meal,
similarly - experienced design lead can achieve good and even great
results in very "limited" circumstances working with small team of
experts applying their expertise on as needed basis...
Yury Frolov
Design Director, Studio Asterisk*
GUI Strategy | User Experience | Brand
415 374 7478 voice
702 446 7840 fax
www.studioasterisk.com
On Jan 28, 2009, at 4:10 AM, Todd Zaki Warfel wrote:
So, is the emphasis here on the Rapid or on the Expert part?
Is it a RAPID Expert Designer or a Rapid EXPERT Designer? Is it rapid
design done by an expert, or quickly producing what could be defined
as an amazing expert design?
I guess I'm asking if Expert is being used as noun or adjective.
And frankly, I don't see what all the fuss is about.
Cheers!
Todd Zaki Warfel
President, Design Researcher
Messagefirst | Designing Information. Beautifully.
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