On Jan 28, 2009, at 1:03 PM, Jared Spool wrote:
I'm not sure that's true. In the studies we've done of folks
employing Genius Design (still stickin' with the label!), it's almost
always been solo designers.
-------------
Jared, I don't think we disagree. Many cooks in one kitchen - not
good. I emphasized on "small TEAM" - i should have emphasized on
"SMALL" as well. Lead designer is the one who eventually makes design
decisions - he/she takes all expert inputs and synthesizes it all in
a final design (or series of design prototypes). Some SW products
domains are so complex that working solo is practically impossible...
unless one specializes in some narrow domain (like enterprise network
management, etc.) for a long time. Plus - building prototypes,
creating visual designs typically involve other experts as well - so
it ends up being a team anyway...
... and ... I am not sure if one can equate R.E.D and Genius design...
IMHO - R.E.D is more about the mode of operation. RED team may apply
a mixture of different principles be it UCD or Genius or ... BMCD (as
in Biz-Management Centered Design - :) ) - as project challenges
require ... the trick is in finding workable solution and balance
between the needs of Users, Business Management and Geniuses .... :)
Yury Frolov
Design Director, Studio Asterisk*
GUI Strategy | User Experience | Brand
415 374 7478 voice
702 446 7840 fax
www.studioasterisk.com
On Jan 28, 2009, at 1:03 PM, Jared Spool wrote:
On Jan 28, 2009, at 12:28 PM, Yury Frolov|Studio Asterisk* wrote:
It seems like one aspect is missing in this discussion. I'd argue
that typical RED project involves a small TEAM of experts who
address various aspects of design challenge and may include a lead
designer, researcher, usability specialist, technologist, visual
designer etc. etc.
I'm not sure that's true. In the studies we've done of folks
employing Genius Design (still stickin' with the label!), it's almost
always been solo designers. If you rank them in terms of success
criteria (we have dozens -- too much to go into here), the solo
designers come out at the top. When we've looked at the Genius Design
folks working in teams, we found the teams were small (2-3 people)
and there almost always was a strong leader with a dominant personality.
From this very early data (we're still collecting and refining our
results), this tells us that Genius Design succeeds best in instances
where you have a very experienced, skilled individual making the
design decisions.
Once the team starts to get multiple experts, they naturally will not
agree on important decisions. At that point, they'll require new
research to resolve conflicts and further inform the design
decisions. This moves them into a different classification of
decision style.
Jared
Jared M. Spool
User Interface Engineering
510 Turnpike St., Suite 102, North Andover, MA 01845
e: [email protected] p: +1 978 327 5561
http://uie.com Blog: http://uie.com/brainsparks Twitter: jmspool
UIE Web App Summit, 4/19-4/22: http://webappsummit.com
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