On Jan 28, 2009, at 8:14 PM, Andrew Boyd wrote:
I'm not sure where you pulled these absolutes from, and I'm not sure
that I care - as someone who has used pixel-perfect mockups in
conceptual design on multiple occasions to good effect I can say
that you are not making a lot of sense to me here.
I rarely do this. But I do do it, and probably will again. Whenever
there is money on a project for a good graphic designer, why
wouldn't you create pixel perfect mockups throughout?
I personally do as well. I in fact did so on a recent proposal for a
project since I could conceptualize the concept I wanted to sell with
Photoshop faster than I could had I done it another way.
What I was trying to say is that while pixel-perfect mockups can be
used for both (concept design and specification), general concept
designs done in other ways cannot always be used for specification. If
you look at Peter's article, "concept design" includes things like
airbrushed illustrations. Stuff like that is great for concept design,
but is not good enough for final production spec.
In the world of software, many people who learn how to use Photoshop
or Illustrator at expert levels can use those tools to create both
concept and final mockups that operate at both levels. But there are
many other means of creating concept mockups as well. So I think we
are largely in agreement.
I was attempting to not negate those other means for concept design,
while making sure it was clear that those other means do not replace
pixel-perfect mockups for the purpose of final production
specifications.
--
Andrei Herasimchuk
Principal, Involution Studios
innovating the digital world
e. [email protected]
c. +1 408 306 6422
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