On Feb 1, 2009, at 9:41 AM, Amy Silvers wrote:
On the issue of email addresses changing, I wonder if this is becoming less of a problem as more and more people use Gmail.
In our research, we've seen free email, such as Gmail and Yahoo! mail increase the problem for many people.
They end up now with one or more free email accounts, an ISP account (which may have changed domains due to mergers and acquisitions, such as roadrunner.com -> ATTbi.com -> ATT.com), and work email accounts.
The big problem isn't for frequently used sites. Those most users can usually remember since last use.
It's for sites they use infrequently, such as an e-commerce site they only use around the holidays. The problem become remember which email address you signed up under. That's where we see a lot of abandonment issues.
That's my $0.02. Jared Jared M. Spool User Interface Engineering 510 Turnpike St., Suite 102, North Andover, MA 01845 e: [email protected] p: +1 978 327 5561 http://uie.com Blog: http://uie.com/brainsparks Twitter: jmspool UIE Web App Summit, 4/19-4/22: http://webappsummit.com ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
