The problem isn't remembering the email address. The problem is
remembering *which* of the 3+ email addresses goes with whatever
number of standard passwords. It becomes a combinatorial issue.
Jared
On Feb 1, 2009, at 12:55 PM, Amy Silvers wrote:
Interesting. So the "disposable" email address also appears less
likely to be memorable.
2009/2/1 Jared Spool <[email protected]>:
On Feb 1, 2009, at 9:41 AM, Amy Silvers wrote:
On the issue of email addresses changing, I wonder if this is
becoming
less of a problem as more and more people use Gmail.
In our research, we've seen free email, such as Gmail and Yahoo! mail
increase the problem for many people.
They end up now with one or more free email accounts, an ISP
account (which
may have changed domains due to mergers and acquisitions, such as
roadrunner.com -> ATTbi.com -> ATT.com), and work email accounts.
The big problem isn't for frequently used sites. Those most users can
usually remember since last use.
It's for sites they use infrequently, such as an e-commerce site
they only
use around the holidays. The problem become remember which email
address you
signed up under. That's where we see a lot of abandonment issues.
That's my $0.02.
Jared
Jared M. Spool
User Interface Engineering
510 Turnpike St., Suite 102, North Andover, MA 01845
e: [email protected] p: +1 978 327 5561
http://uie.com Blog: http://uie.com/brainsparks Twitter: jmspool
UIE Web App Summit, 4/19-4/22: http://webappsummit.com
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