I'm with Jared on this one...and Ouija boards are much more flexible,
too. You can use them for information on absolutely anything!
Eye trackers rely on a central unproven theory that eyes track to the
point of main interest. A moment's thought about your own behaviors
will show you that's not an entirely true statement. People ignore
things, are distracted by things, apparently grok an entire page in a
single glance, focus their gaze at one point on a screen while their
attention is elsewhere on it., and more. Of all the things you can
buy, for pity's sake don't waste it on eye-tracking devices.
Is how you spend this money dictated by management? If not, you might
want to give serious thought to training (bring a seminar in-house) or
conference attendance to build your team's capabilities. Ask them what
software/hardware they'd like to have -- they know what they're
lacking in a way we can't begin to.
Oh, there's a radical thought, ask the users.
kt
Katie Albers
Founder & Principal Consultant
FirstThought
User Experience Strategy & Project Management
310 356 7550
[email protected]
On Feb 2, 2009, at 9:27 AM, Jared Spool wrote:
On Feb 2, 2009, at 7:04 AM, Rony Philip wrote:
Even in this recession time, I have been given a decent budget for
my user
experience team. I have planned to invest in usability tools/
products
(assets) for our team. E.g. Eye tracker.
One of these days, I'm going to make a "Just Say No to Eye Trackers"
t-shirt.
How about a Ouija Board? They run about 1/3000 the price and produce
just as good predictions of what works and what doesn't. (Hell, for
that price, buy two.)
:)
Jared
p.s. Better not just buy two Ouija boards. What if they don't agree?
You need to buy 3, so that you can see which two are close to being
the same answer. Now, this is getting expensive, not to mention the
cost of the staff needed to run them.
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