>
> Eye-tracking results have to be put into perspective by about 100 other
> things (metrics, goals, click paths, etc). Without those things, all you
> have are pretty pictures.
>

A clarification:

That said, eye-tracking gear is so way more expensive than it's worth, so
even if you use the results properly, you're spending way more money than
you should on usability tests and analysis.

-r-
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