"That said, eye-tracking gear is so way more expensive than it's worth, so even if you use the results properly, you're spending way more money than you should on usability tests and analysis."
I'm so glad you said that. I made that argument to our usability research group recently, arguing there were a lot more ways we could improve method and analysis that didn't require the same financial outlay. I think they were disappointed, because mental rigor is so much less cool than an on-site eye tracking lab ;-) bests, Alex O'Neal -- The best time to plant a tree is twenty years ago. The next best time is now. ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
