I have started to open up some of my wireframe designs, interaction models, concept models and task flows over the past month, and plan to be doing a lot more of that because I see a real lack of deliverables being shown/highlighted in the community. Truth is that most is locked behind NDAs, but truth is also that it doesn't require that much to sanitize the work. Over the last year I have used a combination of AI CS3 and Omnigraffle to do most of that work - I could see doing a lot more of that over the next 6 months as I explore FW for wireframing and prototyping, and as I show this work I think one of those companies might be interested in having their tools highlighted in the deliverables as well as the teams competing in the challenge. No doubt those will also be the companies that will sponsor the conference - just thinking out loud here. Another potential reason is bragging rights if an exclusive deal is struck between a team and a tool vendor. Many folks in the field labor in relative obscurity cranking out quality work that never sees the light of day - compared to some people/companies/agencies that are constantly advertising how much they "Get UX" or how much they sell UX/ IxD in their promotional materials - but all we ever see - if we see anything - is their approved client lists but never any deliverables. This is a chance for people and companies that think they can compete - to show up. I think just showing up and putting your chops on the line says a lot - it's not empty bragging if your willing to put your ego on the line and potentially get crushed. I would also say it's not about winning, it's about contributing but for some folks - it will be about winning, and thats a good thing if it contributes to the community as well as to the mission of the UX Challenge - at least as I see it.

~ will

"Where you innovate, how you innovate,
and what you innovate are design problems"

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Will Evans | User Experience Architect
tel: +1.617.281.1281 | [email protected]
http://blog.semanticfoundry.com
aim: semanticwill
gtalk: semanticwill
twitter: semanticwill
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On Feb 11, 2009, at 1:00 PM, Jared Spool wrote:


On Feb 11, 2009, at 12:51 PM, Robert Hoekman Jr wrote:

Sponsorship. Sponsorship. Sponsorship.


(Playing devil's advocate.) Make a case for this. What would a sponsor get
out of the deal?

Well, the constant ESPN coverage and the celebrity photo shoot with supermodels is what interests me.


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