Data-driven design, though, is not entirely a bad thing, is it? The whole web 2 approach of getting a basic webapp out there in beta, then optimising and extending it based on user behaviour / feedback - that's data driven post launch. Even running tests on paper prototypes, is, in some respects, data driven, but qualitative and messy.
It seems there's a continuum from anal retentive "Every pixel must be quantitatively tested for impact on our KPIs" to creative "use qual and quant data as appropriate to steer our creative design process". As Dave M said earier - "if you want to research and derive inspiration from research, or research and live by the data, that is a choice, but I would argue that one is design and the other is not." Harry -- http://www.90percentofeverything.com ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
