I think that's wrong. Why can't I continue to measure and change stuff?
In any case, data driven design doesn't mean there's no place for the
designer. Who else will come up with stuff that we can then measure?

Peter

On Sat, Mar 21, 2009 at 11:12 AM, AJKock <[email protected]> wrote:

> The problem with pure data-driven design (testing for 4 vs 2 pixels)
> is that they might be missing the point that the result is only valid
> for that moment. Humans are not happy with things staying the same (it
> might be part of the our survival mechanism to keep changing), because
> one year we might like curvy cars and the next year we like boxed
> cars. Design from Dave's p.o.v. acknowledges the potential for change
> in a design and data-driven design doesn't.
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