Here's a different way of looking at "it depends"...

>From LA Craigslist Ad:

We are looking for a talented web designer...We offer a flexible
schedule, $14 per hour...

...

I never, ever see that $14 per hour number next to the word
Architect. Or, show this to your ID's, and ask them if $14 per hour
is what their skills are worth.

The title is important to convey a) what we do, and b) market
ourselves that what we do has some kind of worth. The investment
analysts that, uh, ruined the world economy were able to market
themselves as worth the money they were being paid.

Seth Godin has a great take on this:

http://tinyurl.com/cbp48a

I don't know about you, but some of this title discussion and how we
are perceived outside of our little corner of the world I think is
very important. I migrated from the creative design field (I used to
be in print) because a) I enjoy this line of work, b) I would hope to
think I'm good at it, c) I enjoy bossing around web designers
(KIDDING!), and d) the pay doesn't suck. It sure beats being a laid
off journalist or print designer.

We can all talk about how at the end of the day we're solving the
world's problems, but in reality, we aren't. We aren't a doctor,
or growing food. For most of us, we build things that have an impact
on the bottom line of a company, and that's all (or since when did a
web widget save someone's life?). 

We do it because we like it and it pays well as a perceived valuable
service to our clients and companies. Having this discussion is
important to protecting and encouraging this thought process. Within
the community, it's okay to differentiate. However, outside of the
community, we should be SOMETHING so we don't confuse the people
that hire us.


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=40619


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