I'm having a bit of a debate with some colleagues about the
usefulness of adding a URL to a graphic banner or bug that we'll be
making available to users to download and add to their own sites.

The banner mentions the date and name of an event and if clicked,
would take them to the appropriate page on our site. The URL is a bit
wordy (ushmm.org/remembrance/dor).

I've made the point that the goal is to get people to click on this
thing and get them to our site. By adding the URL, it visually just
adds noise.

However they think the goal should also be to add the URL so that it
becomes "embedded in their minds."

Will this happen? Are users likely to remember a URL they see ever?
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