I agree with Gary. Adding more than one directory is about all you should ask of people's memory. Even then I wouldn't expect much traffic to come via typed URL vs. direct click (exception would be print, radio, or tv mentions).
In this specific case, the domain name acronym alone is probably also a barrier to memory, since I'm guessing most people are like me and know the organization as "The Holocaust Museum" rather than "ushmm." Also, I always provide copy-and-paste code in these situations instead of asking bloggers to host the image and create a link to the page themselves. Lower the barrier to entry as much as possible. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=40765 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
