It's been my experience that unless the URL is ridiculously simple, people simply won't remember it. Instead, they will click on a strong call-to-action and bookmark it if they want to come back to it later. Only the easiest URLs will manage to make their way into memory for later recall. Thus, we tend to avoid using the URL in most of our banners unless it's ' brandname.com' (which creates a BRAND NAME association, which might stick). Marty DeAngelo Director User Experience Digitas Health
On Mon, Mar 30, 2009 at 7:57 AM, Jamie Bresner <[email protected]> wrote: > I'm having a bit of a debate with some colleagues about the > usefulness of adding a URL to a graphic banner or bug that we'll be > making available to users to download and add to their own sites. > > The banner mentions the date and name of an event and if clicked, > would take them to the appropriate page on our site. The URL is a bit > wordy (ushmm.org/remembrance/dor). > > I've made the point that the goal is to get people to click on this > thing and get them to our site. By adding the URL, it visually just > adds noise. > > However they think the goal should also be to add the URL so that it > becomes "embedded in their minds." > > Will this happen? Are users likely to remember a URL they see ever? > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [email protected] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
