Thanks Angel and suggest part of the answer lies in: * Asking the right questions up front to determine value and driving requirements based on research, need, gut feel, market gaps, fill in your own ... * Having faith that the folks determining a market need have done their homework i.e. what are they basing their decisions on? Sometimes I wonder. * Ensuring that people who are potential users of the products & services being developed are invited to preview what the business is thinking about (and this goes beyond 1-2 Focus Groups) * Mapping Product & Service decisions to a larger Product Strategy
Have seen times where we are invited to Design, Review or Test something that does not appear to add value or fill any type of market need. When some basic questions up front would have changed the Product Strategy completely. But ... when trying to apply those type of questions, it can often be pushed aside in favor of delivering (as that's seen as the reward) or playing with a new technology or platform. Not necessarily the value of what you are building but implementing it on time and budget. This is also another interesting recent perspective on what we make and sell - http://darmano.typepad.com/logic_emotion/2009/04/why-marketing-in-a-post-consumer-era-wont-look-like-marketing.html rgds, Dan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=41112 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
