Figuring out & formatting the real&root problems and figure out how to solve
it in solid way ( whether it be called by some guy as ucd or not)

On Tue, Apr 28, 2009 at 6:25 AM, Kelvin Dai <[email protected]> wrote:

> Hi all, I am a graduate student at Stanford doing a course project for
> a design consultancy startup.  We are trying to understand how to
> effectively promote the user centered design process (or the buzzword
> "design thinking") to potentially unaware clients.
>
> During my internship at Google as a user experience researcher, I
> recall we used different methods to accomplish a similar goal, such
> as inviting engineers and PMs to the usability lab observation room,
> designing and promoting posters and brochures about user personas,
> and having sessions for engineers and users to have conversation
> face-to-face.  Also we think that IDEO gave a nice example by their
> "deep dive" TV show.
>
> So, we would be interested in hearing more examples, ideas, and
> stories from you.  How do you tell people what you are doing everyday
> as UX designer/researcher? How do you convince
> engineers/PMs/stakeholders/clients that the user-centered design is
> the right way to go? They are very important to us as we are in our
> "observation and understanding" stage.
>
> Thanks a lot for your time, and we hope to learn from your
> experience!
>
> Best,
>
> Yusen Dai
> MS, Management Science and Engineering
> Stanford University
> 650-575-9382
> [email protected]
>
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