Hello,
I was quite impressed with Marks & Spencers the other day: they show
availability on the product description page, see:
http://tinyurl.com/r2dfeh (of course, now that I want one I can't
find an out of stock product!).
Also, if they don't have your size, you see the option of "Email me
when available" which I think is really handy and avoids the
frustration of just having found just what you are looking for and
then seeing they don't have any in stock!
I think the tone they use is matter-of-factual, trying to help you
out rather than apologise, - no need to waste the user's time.

The Amazon "Only 2 left" that Amy mentioned is also a really good
way to encourage people to "buy now!!" without being quite so
blatant.

If a product had been discontinued, I would either take it off the
website altogether or, if was really famous for some reason and still
attracted traffic, (classic designs, how the company got started etc),
separate it from the online shopping section, there's usually too
much information to process at the best of times, without having to
filter out products that will never be available, - overwhelming,
time-consuming AND disappointing!!

Regards,
Elizabeth


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=42113


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