I think the biggest crime any site can commit, especially ecommerce, is unnecessary time wasting. People need to know as soon as possible if they can't buy something. On the other hand, you still want them to know you stock it, and that it's likely to only be temporarily unavailable.
So include it in search results, but let people know before they get to the product detail page. Some visitors will come directly to a product detail page however, so you need to tell them there as well. In many cases, if you're out of stock when the person is ready to buy, you'll lose the customer, so some kind of notification system will help if you have the time to implement this. That said, I would be interested to see how such a thing would play out in the real world. People might be grateful for being notified, or would they could, forget they've filled it in then get an email a week later when they are not interested in buying the product, and end up annoyed at you. I guess it would all depend on products, how you address them etc. Something for testing perhaps... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=42113 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
