Jared: NICE. Thanks for sharing that link.

If the research below makes anyone (re)consider user personas, in the past
week I wrote about how I struggled with how many user personas we needed for
a massive software suite (600+ commands). I also happened to throw in some
advice about how to get them reviewed.
http://fivesketches.com/2009/05/how-many-user-personas/  

-=- Jerome

-----Original Message-----
From: [email protected] [mailto:[email protected]] On Behalf Of Jared
Spool
Sent: Thu, 28 May, 2009 5:03 AM
To: [email protected]
Subject: [IxDA Discuss] Nice Research on Persona Effectiveness

I know that members on this list are dubious about using personas in  
the design process.

Here's a nice, solid research paper by Frank Long at NCAD in Dublin  
that shows how they can improve team dynamics:

> Real or imaginary: The effectiveness of using personas in the  
> product design process.
>
> As you know, the use of personas as a method for communicating user    
> requirements in collaborative design environments is well  
> established. However, very little research has been conducted to  
> quantify the benefits of using this technique.
>
> The aim of this study was to investigate the effectiveness of using  
> personas. An experiment was conducted using students from NCAD. The  
> results showed that, through using personas, designs with superior  
> usability characteristics were produced. They also indicate that  
> using personas provides a significant advantage during the research  
> and conceptualisation stages of the design process (supporting  
> previously unfounded claims).
>
> The study also investigated the effects of using different  
> presentation methods to present personas and concluded that  
> photographs worked better than illustrations, and that visual  
> storyboards were more effective in presenting task scenarios than  
> text only versions.
>
> The research: http://is.gd/I5Zk

Jared

Jared M. Spool
User Interface Engineering
510 Turnpike St., Suite 102, North Andover, MA 01845
e: jspool at uie.com p: +1 978 327 5561
http://uie.com  Blog: http://uie.com/brainsparks  Twitter: @jmspool
UIE Roadshow: Seattle, Denver, DC in June: http://is.gd/gxwe


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