I think the issue I have with Personas is that they are, as the paper points
out, "Fictional".
The paper compares three groups; one group that is briefed with photos of
personas, one which uses illustrations of the personas and the last group is
briefed to with no personas, and uses aesthetic design.
>From my reading of the paper is that people design better with a user in
mind, rather than having no user in mind. But is there a reason why one can
not use real people rather than "Fictional"  people? It does not answer why
using fake people rather than using real people is an advantage. Is there
any reason why the techniques developed for persona can not be used with
real data subjects?

All the best

James



2009/5/28 Mike Myles <[email protected]>

> I've personally found personas to be very effective design tools, and
> have frankly been surprised to hear so many negative opinions about
> personas from designers on forums like these, at conferences, and in
> my work over the last couple of years.
>
> It's fantastic to see some research that not only shows personas can
> be effective, but identifies the specific characteristics that work
> best.
>
> Great report! Thanks for the link.
>
>
> . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
> Posted from the new ixda.org
> http://www.ixda.org/discuss?post=42315
>
>
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