On Jun 6, 2009, at 3:14 PM, Robert Hoekman Jr wrote:
Is it clear? Would you add to it? Qualify it?
Your definition: "An experience strategy is that collection of
activities
that an organization chooses to undertake to deliver a series of
(positive,
exceptional) interactions which, when taken together, constitute an
(product
or service) offering that is superior in some meaningful, hard-to-
replicate
way; that is unique, distinct & distinguishable from that available
from a
competitor."
Actually, this is a description of a good experience strategy. A
strategy is
just a long-term plan of action, so an experience vision is just a
long-term
plan of action for facilitating or influencing user experience. Just
like
anything, it can be done badly.
Semantics aside, it's a pretty elegant definition.
I agree it's very good.
It would be nice to see something smaller, me thinks. Feels like it
would be hard to get across when it's most necessary.
Jared
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