Jared, Are you OK with the notion of an offering? The (product or service) part was put in there to give something specific by way of example, otherwise it was feeling too vague.
Steve 2009/6/8 Jared Spool <[email protected]> > > On Jun 7, 2009, at 8:53 PM, Steve Baty wrote: > > "An experience strategy is that collection of activities that an >> organization chooses to undertake to deliver a series of (positive, >> exceptional) interactions which, when taken together, constitute an (product >> or service) offering." >> >> We might also explicitly address Peter's criticisms by adding something >> like: >> "... incorporating a coherent experience vision, organizational >> philosophy, and plan." >> >> Does that work better for people? >> > > I think it works better. > > I'm still concerned about "...constitute an (product or service) offering." > though. > > If you use a Joseph Pine-style definition (http://is.gd/SgJ3), you see an > evolution of product -> service -> experience. Experience spans a single > instantiation of product or service. Experience is the sum of all touchpoint > interactions, across the lifetime of the relationship between the user and > the organization. > > Not sure how you adjust your clause to move beyond a single instantiation. > > Jared > -- Steve 'Doc' Baty | Principal | Meld Consulting | P: +61 417 061 292 | E: [email protected] | Twitter: docbaty | Skype: steve_baty | LinkedIn: www.linkedin.com/in/stevebaty Director, IxDA - ixda.org Editor: Johnny Holland - johnnyholland.org Contributor: UXMatters - www.uxmatters.com UX Australia: 26-28 August, http://uxaustralia.com.au UX Book Club: http://uxbookclub.org/ - Read, discuss, connect. Blog: http://meld.com.au/blog ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
