Ah, I think I see what you mean. We run into trouble in the second half of the description when I talk about it being unique and distinctive etc. So, from here: "... that is superior in some meaningful, hard-to-replicate way; that is unique, distinct & distinguishable from that available from a competitor." - which comes right back to what Robert said initially (sorry Robert, missed this point earlier).
So if we were to take everything up to that point: "An experience strategy is that collection of activities that an organization chooses to undertake to deliver a series of (positive, exceptional) interactions which, when taken together, constitute an (product or service) offering." We might also explicitly address Peter's criticisms by adding something like: "... incorporating a coherent experience vision, organizational philosophy, and plan." - so as not to present these as distinct from the strategy, but forming a part of, or consideration in that strategy (just to be clear on the fact that the strategy doesn't formulate the philosophy, for example) And then we could have a separate discussion about what the point of such a strategy might be in helping to achieve some organizational goal around sustainable competitive advantage or finding the cure for breast cancer or feeding the homeless. Does that work better for people? Steve 2009/6/8 Jared Spool <[email protected]> > > On Jun 7, 2009, at 8:27 PM, Steve Baty wrote: > > Isn't it OK for a definition to put forward a view of the 'ideal state' >> rather than attempt to capture all the messy gradations from non-existent to >> awesome? We could all grow old before we agree on how best to articulate the >> distinction between plain vanilla and ideal. >> > > Sure. > > But I think the problem you're facing is that you're trying to answer two > different questions: > > What is an experience strategy? > > is different from > > What makes an ideal experience strategy? > > In the latter, we don't have to explain that a strategy is actions because > we know that's what a strategy is. And then we can talk about what the ideal > actions are, which may be different based on the context, such as commercial > or non-commercial. > > If you try and answer both in a single definition, you get trouble, I > think. > > Jared > > -- Steve 'Doc' Baty | Principal | Meld Consulting | P: +61 417 061 292 | E: [email protected] | Twitter: docbaty | Skype: steve_baty | LinkedIn: www.linkedin.com/in/stevebaty Director, IxDA - ixda.org Editor: Johnny Holland - johnnyholland.org Contributor: UXMatters - www.uxmatters.com UX Australia: 26-28 August, http://uxaustralia.com.au UX Book Club: http://uxbookclub.org/ - Read, discuss, connect. Blog: http://meld.com.au/blog ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
