Devesh,
Even while evaluating the product simply against heuristics the reviewer
will have to walk through the product and identify potential problem areas
so the method of evaluation remains the same.

While I agree that while doing Expert review the reviewer looks at the
product more holistically  keeping in mind other aspects which are beyond
heuristics ( more as User Experience than just usability) but the reviewers
judgment of what might work for users and what will not is again based on
the heuristics.

So we can say that these two are not completely different approaches but
'heuristic evaluation' is a sub set of 'expert review'

Regards,
Shrikant



On Thu, Jun 18, 2009 at 4:15 PM, Devesh Jagatram
<[email protected]>wrote:

> Hi Kishor,
>
> Although both are methods to evaluate any product on the aspects of
> usability, interaction, design, navigation etc. But they still are two
> completely different approaches to achieve this.
>
> In Heuristic Evaluation, the product is simply evaluated against a set of
> given rules, which are more or less best practices, and gives a checklist
> or
> sometimes quantitative evaluation report on how the product's design will
> work. It is more of a benchmarking for the product against a given set of
> heuristics.
>
> Whereas, an Expert Review is more of a qualitative evaluation. In this an
> expert will step into user's shoes, go through whole product as a user
> might
> go, and identify and document what works in the product and what doesn't.
> An
> Expert Review is done with main focus to identify issues pertaining to
> design in any product and identify specific areas where these issues occur.
> Expert Review is widely used to evaluate a product when it is to be
> redesigned. The findings are then used to come up with a proposed new
> design. In an expert review, the reviewer brings in their expertise in
> usability and design, domain experience, and also sometimes their personal
> choices/biases. This is also a disadvantage of an expert review. There is a
> possibility that the outcome of this evaluation is also based on the
> evaluator's personal choices, or understanding of the product and its
> domain.
>
> I hope this helps.
>
> Regards,
> Devesh
>
> On Thu, Jun 18, 2009 at 2:07 PM, shrikant ekbote
> <[email protected]>wrote:
>
> > I don't think that's a correct differentiation between the two methods.
> > Principally both  methods are same. Just two names. During heuristics
> > evaluation also an evaluator has to perform tasks and evaluate flows by
> > applying usability principles to find out if the end users is likely face
> > any issues while performing those tasks.
> >
> > Regards,
> > Shrikant
> >
> > On Thu, Jun 18, 2009 at 4:24 AM, Kishor Sonawane <[email protected]>
> > wrote:
> >
> > > Thanks Suze for response.
> > >
> > > Had some reading on this and got understanding that in Heuristics,
> > > evaluator does not perform any task or evaluates any flow as such,
> > > rather he just apply usability principles to find out usability
> > > issues, whereas in expert review expert performs task, task
> > > optimization, etc (a cognitive walkthrough).
> > >
> > > So both approaches seems to be different.
> > >
> > > Regards,
> > > Kishor
> > > http://perceivedesign.wordpress.com/
> > >
> > >
> > >
> > >
> > > . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
> > > Posted from the new ixda.org
> > > http://www.ixda.org/discuss?post=42932
> > >
> > >
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