On Jun 18, 2009, at 8:11 PM, Justin Maxwell wrote:
If interaction design is the shaping of all actions pertaining to a
digital artifact or process, the discussion about Fever must focus on
the ways and means by which a customer can acquire knowledge to inform
a decision in purchasing the software.
I call bullshit.
You are talking now about marketing. If you want to run off the rails
and get into marketing as being part of IxD, be my guest and jump that
shark. But don't kid yourself in doing so at least nor get offended
when a person who is damn good at marketing shoots down your lofty
ideas about how to "design" the marketing part of the business.
And FWIW... I'm a huge fan of Paul Rand, who created the whole IBM
Store experience long before Apple made the Apple Store cool in this
decade. I get the "experience of the brand" stuff. But it's still
marketing. Don't kid yourselves about the distinctions between
marketing and business models. They are not equivalents.
It is clear through this
discussion, in particular, that many feel software evaluation is a
minimum requirement for acquiring that knowledge.
There's that "many" term again. Pray tell... who are these throngs of
"many" you speak of?
Since it is not afforded in the system selling the software,
regardless of business
objective, I believe the discussion is at home here...
I'm reading the words, but they mean nothing. What are you actually
trying to say? And if you are trying to say you'd like to discuss the
method by which a product like Fever is sold... then by all means...
it's an open list. Discuss it already. Stop discussing that you think
it can be discussed.
--
Andrei Herasimchuk
Chief Design Officer, Involution Studios
innovating the digital world
e. [email protected]
c. +1 408 306 6422
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