I think the most interesting aspect of this thread, (and other children
threads), is summerized in Steve's statement:

"The business model is not the exclusive domain of "MBA types" - and there's
a stereotype that needs quashing - but an integrated consideration for the
entire design process. Steve"

The above statement is not a truism, rather I think it is a goal, (one I
feel very strongly about).

If you're working on design for a product that will be used for more then
"Art", then not "integrating/affecting/driving/controling" the business
model, in some meaningful way, tends to relegate design to a trivial and
inconsequential level.

Rich




-- 
Joseph Rich Rogan
President UX/UI Inc.
http://www.jrrogan.com
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