> We as designers have a lot to contribute toward thinking through business model implications. Yes, we definitely do. But there are other people (mba types) who are eventually responsible for the business models, not us. This distinction is important because we've been fighting with the 'everyone can design' line of thinking, haven't we? Just like the average mba can't design. the average designer can't make money (broad generalization, of course).
Business models do affect User Experience, but this something that we need to work with the business teams. -Vishal On Thu, Jun 18, 2009 at 11:53 AM, Peter Merholz <[email protected]> wrote: > > On Jun 18, 2009, at 1:19 PM, Vishal Iyer wrote: > > Business model is most definitely *not* a part of design >> > > Wow. This statement made me choke on my ale (I'm in London). > > Business model is definitely part of the customer experience, as Jeff Bezos > so admirably pointed out: > http://www.businessweek.com/magazine/content/09_09/b4121034637296.htm > ""Internally, customer service is a component of customer experience," he > says. "Customer experience includes having the lowest price, having the > fastest delivery, having it reliable enough so that you don't need to > contact [anyone]. Then you save customer service for those truly unusual > situations. You know, I got my book and it's missing pages 47 through 58," > he says, breaking into a booming laugh." > > Business model is very much the success of iPod -- the chain of services > that allow you to easily acquire music and get it on your player. > > Business model is the thing thwarting Tivo's success, no matter how > brilliant it's user interface design. > > We as designers have a lot to contribute toward thinking through business > model implications. > > --peter > > > > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [email protected] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
