Hi there,
I'm
all new at this forum and have never posted here yet. But from the
mail I' receiving, this seems
like a very nice interaction design forum.

Now, I'm a interaction design student at the IT-University in Copenhagen (
www.itu.dk), Denmark. This summer I'm in San Francisco doing interaction
design internship at Vuze (www.vuze.com) while also studying at Berkeley
(Entrepreneurial courses).

Chasing to the point (I could talk about the Bay Area and my experiences
here for days...) I'm sat to redesign the "search-function" for the Vuze
client (both the search field and the displaying of the results). Doing
that, there seems to be a couple of factors that needs to be taken into
consideration:

- Vuze is a Torrent Client and have most tech savvy users (male 18-44 is
85%).
- Obviously we want to reach a broader audience like Hulu (online service
only available in the US) while still keep our existing audience.
- We also have a online service where we offer users to download the client
and there is also quite some content on the online service.

Now here is my initial thought and ideas:
- The Bit Torrent "problem": In my mind there are an immediate problem: when
downloading Torrent files, the users are skeptical by nature. The reason for
this, in my mind, is twofold: what illegal/legal content, and danger for
virus or scam files.
- The Bit Torrent search situation: A second problem is that as most users
seem to be somewhat "techies" (at least Vuze users), they are used
to receiving, and expecting, a different set of information (file name, file
size, sender, etc) than "normal users" do. Therefore it is not sure that the
visual way of displaying search results Hulu do are the right solution for
us here at Vuze.

- My idea: To reach out to "the masses" there must be a change in perception
of what Torrent is. Only by changing the understanding of Torrents and
sharing of files we can reach out to a broader audience. (Yes, here I'm
aware of the copyright problem, but let's just say that the files shared and
watched on Vuze is legal). My idea is to change the perception of Vuze from
a Bit Torrent client to  "The new Media Experience". In this way we will be
able to go for the "bigger masses", and this will make it easier to make the
design right.


- If anyone have some ideas or comments for how to make the search better in
general - I'm all up for comments!

(Of cource there will be user tests in the near future).
Are there anyone who have worked on this before? Or anyone have any
comments?

-- 
Dan Robert Ekrem
555 West Middlefield Road, Apt. A-109
94043 Mountain View, CA- California
+1 (415) 519 7719
dan.ekrem [at] gmail [dot] com
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