Ok so now that Verizon just announced their app store (http://bit.ly/jAC6p) and Nokia (Ovi store - http://bit.ly/4l41aM), Blackberry (http://bit.ly/iz9kK), Windows (http://bit.ly/uDgO1), Google Android (http://bit.ly/rXTXc) and of course Apple all have their app stores can we agree that the APP is becoming (or has become) the new AD?
If so, what does this mean from a standpoint of designing “app” experiences that are worth engaging in. As users (READ all of us) become more savvy in discerning valuable experiences from those not worth evaluating past screenshots (am I the only that does this?) how do we make mobile apps branded or otherwise that are meaningful, commercially, mindful and fun? Is the solution in borrow from our brethren in game design, product design disciplines---plus what else? Bascially, what do you all consider key elements for designing for mad, mad, mad app world that’s coming or that’s here. My thoughts are on the following elements (all of which we’re familiar with): • Knowledge (of brand, environment & goals) • Findability (how do I discover it?--WOM?) • Anticipation (of user needs throughout flow) • Participation (by brand—as in interactive feedback) • Sustainability (impact on the owner—can it be maintained?) • Sharing (can I share it easily?) • Touch level/depth (similar to click path--how many does it take to do what I want?) • Optimization (how quickly is it modified/improved?) Any comments on elements would be welcomed. - Fritz (DISCLAIMER: This info is for a new course I’m proposing to NYU for marketers to help them better “speak” the language experience design which I submit they’ll have to do in order to remain relevant in their said role---not to mention to stop pissing off their design & dev teams with meaningless feature requests.) ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
