On Jul 14, 2009, at 2:16 PM, Fritz Desir wrote:
My thoughts are on the following elements (all of which we’re
familiar with):
• Knowledge (of brand, environment & goals)
• Findability (how do I discover it?--WOM?)
• Anticipation (of user needs throughout flow)
• Participation (by brand—as in interactive feedback)
• Sustainability (impact on the owner—can it be maintained?)
• Sharing (can I share it easily?)
• Touch level/depth (similar to click path--how many does it take to
do what I want?)
• Optimization (how quickly is it modified/improved?)
Hi Fritz,
This is a question we're getting from our clients a lot lately.
How is the list above any different from any other platform, such as
web or desktop?
Jared
Jared M. Spool
User Interface Engineering
510 Turnpike St., Suite 102, North Andover, MA 01845
e: [email protected] p: +1 978 327 5561
http://uie.com Blog: http://uie.com/brainsparks Twitter: @jmspool
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