Hi Becky, This is where the role of a Content Strategist can be of great value. Content Strategy is what you might call a hybrid of Information architecture. There are many new resources that explain what it is and the methodology behind it, but as a starting point, I welcome you to view my Slideshare presention, Role of A Content Strategist. It will provide you with an overview of the process and examples of deliverables, as well as links to other websites and people who are leaders in the field.
One of the main things a CS does is to research and identify the targeted audience, relevant terms, and best way to oversee/govern content. Personally, when working as a CS I meet with stakeholders and content developers to ensure that the site not only meets the needs of users, but also addresses the main goals of the business by providing clear calls to action and interesting and compelling content. Hopefully delving into the world of CS and sharing with your content development team insightful blogs and presentations by people such as Kristina Halvorsen, Jeffrey MacIntyre, and Karen McGrane will help. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=43708 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... disc...@ixda.org Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
