I am doing freelance user interface design for an e-commerce web site which sells protection products against a certain insect.
I strongly recommend that the company avoid using scary pictures of the insect on their site. I feel the user is already in a state of panic and that these scare tactics do not promote sales. If the user sees a picture of the scary bug, I expect it would add to the user's stress, cause him/her to close the site and look else where for a 'soothing' solution. 1. Do you agree with my claim? 2. Does anyone know where I can find research to back up my claim? Many thanks, Batyah ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
