Just more anecdotal stuff: I'm a mild arachnophobe. A few years ago, there was some product or service - I forget if it was insurance, financial services or whatever - where they'd have magazine ads involving a big, hairy spider designed to look like it was sitting on the page of the magazine. It showed up in at least 3 different magazines to which I subscribed and the convulsions and swearing that would happen when I came upon such a page is only comical now years later.
They later moved to a cartoonish spider, but it was only marginally better. My girlfriend took to making post-its with cartoon pigs on them to cover up the spiders. If I ever find out what company this was, I will make sure I never offer them my money in any form. I would have written a letter, but I couldn't look at the ads long enough to figure out who they were. And I was afraid they'd mail a spider to me in reply. Scott On Wed, Jul 22, 2009 at 10:23 PM, Batyah Rubin <[email protected]>wrote: > I am doing freelance user interface design for an e-commerce web site > which sells protection products against a certain insect. > > I strongly recommend that the company avoid using scary pictures of > the insect on their site. I feel the user is already in a state of > panic and that these scare tactics do not promote sales. If the user > sees a picture of the scary bug, I expect it would add to the user's > stress, cause him/her to close the site and look else where for a > 'soothing' solution. > > 1. Do you agree with my claim? > 2. Does anyone know where I can find research to back up my claim? > > Many thanks, > Batyah > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [email protected] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > -- "You always have the carny connection." - Clair High ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
