Hi Batyah, I think your claim is correct. According to research your client should try to reassure the visitor by telling them that their solution will keep them safe, protect them and basically solve their problem. By creating a sense of "comfort" and "reassurance" I think your client will stand a better chance of selling their product.
Like you stated, the visitor is there for a reason. If a kid is scared of something you don't go rub it in as a parent, no you make the child feel safe and secure. It is with these emotions your client should win the hearts and minds of the visitors. I don't have insect examples, but Identity Theft is a hot topic. Try looking at how http://www.lifelock.com/ acknowlegdes the problem, the fear, but talks more about the safety of their solution. Good luck. Take care, Matthew . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=44020 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
