We should be careful with discounts in our industry, lest people think they
can something for nothing. The best advice I've gotten is that clients
should "feel the pain." If we lower our estimates, it should be because
we've taken something away: one less design iteration, fewer usability
tests, etc. The long term effect I'm worried about is a financial de-valuing
of the worth of our work as designers.

Outside of design consulting field, Professional A/V vendors (a world I'm
close to as a production manager) include "nice to haves":
useful-but-non-essential equipment, specialized people dedicated to tasks
that could be shared among existing hired staff, etc. Vendors start off with
estimates geared toward people who can write a check. But regardless of the
economy, I start trimming out stuff that would be nice if it fit the budget,
but that we can live without on the current go-round. And you can bet when
the event producers I work with can afford it, I'll have those things in
mind and bring them back in.

- Nasir`
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