On Aug 21, 2009, at 10:22 AM, Brandon E. B. Ward wrote:
Am I totally off-base here? I'm just really, really shocked at a response like that. Please - enlighten me!
It's called perception. And in fact, I see this quite often. That initial form is the first contact a potential customer will have with the company and speaks to what it's going to be like to work with their product.
Think of it this way: if the initial form is this complicated, complex, and inefficient, then what is the platform like? Most likely, it's complex, complicated, and not a pleasure to use either.
Now, perhaps the software is easier to use than an API, but if that initial point of contact, the form, doesn't clearly show that, then they've lost the sale before the customer even walks in the door.
Cheers! Todd Zaki Warfel Principal Design Researcher Messagefirst | Designing Information. Beautifully. ---------------------------------- Contact Info Voice: (215) 825-7423 Email: [email protected] AIM: [email protected] Blog: http://toddwarfel.com Twitter: zakiwarfel ---------------------------------- In theory, theory and practice are the same. In practice, they are not. ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
