On Aug 21, 2009, at 7:22 AM, Brandon E. B. Ward wrote:
@Maurice re:
"You had me up until I came to the form.
Way too long and way too much *required information.
Too bad."
Really? So you'd be willing to learn a new language (Lua), API,
methodology etc., but if a form has a few too many fields for your
liking, you bail on the whole shebang?
On the surface, yes this seems odd. But there are two mindsets
involved here: there's the "I want to explore, find something new"
mindset which will rise to the challenge of the new language, etc.,
and there's the "what's the hook, what will it cost me" mindset which
balks at the upfront overhead and the concerns about privacy and such.
The latter is a "stopper" mindset, and those will slam on the brakes
with more power than the "explore" one will press on the gas.
I'm curious, because if there are a ton of users like you, whom when
presented w/ the keys to the kingdom as it were would nay-say it and
give up because a form had 5 too many fields in it, then I'm just...
wow. I don't know what to say. To me, that's like meeting someone
for the first time, and after a few minutes saying "Excuse me, I'm
sorry, but you just talk a little too much - I don't have time for
people like you. Goodbye." and walking away. It's like Moses and the
serpent. Look and live! Yet they would not look, because the form
was too long.
"Completing the sale" has always been one of the big challenges. The
more reasons or opportunities you give people to bow out, the more
will. If you're getting feedback that a sign-up form is onerous,
don't get defensive (because that will prove to people that they were
*right* to opt-out). Look at why people are saying such stuff and how
to make it better.
-- Jim
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