I'll just add that nothing I've done has ever been more persuasive to a
dev team than producing a highlight reel.  Watching one person struggle
with an interaction is one thing, watching 5 users have the same problem
in 5 1 minute clips is quite another.

The change in the way the work and the recommendations are perceived is
really amazing.

--Amy

-----Original Message-----
From: [email protected]
[mailto:[email protected]] On Behalf Of
paul bryan
Sent: Tuesday, August 25, 2009 8:03 AM
To: [email protected]
Subject: Re: [IxDA Discuss] Usability Reports: A waste of time?

The scope and contents of a usability report should be tailored to
reflect the organizational context in which it is sponsored and
produced. 

If you are internal to the organization, and the organization is
small, then I think a bullet list of recommended changes that can be
discussed in person will probably be more effective than a report. In
the event that you are working as a team member in an Agile
environment, then I think the report needs to be tailored to the
local flavor of Agile, and scheduled to conclude one cycle ahead of
development, so that it can be immediately digested and acted upon.

If you are external to the organization and it is very large, then I
think a written report of findings and recommendations can be very
useful:

1. The report is a way for you to fully explain the design direction
and changes you are advocating, so that the people who don't agree
with you will need to prepare a good case for ignoring your
recommendations. 

2. Stakeholders who have a vested interest in the results but who
can't or won't sit down with you to discuss your findings can
understand the reasoning behind the changes you're recommending.

3. Third parties who get involved further down the road have a
concise, logical presentation of factors that influence the success
of the design. 

4. Site owners can wave a large, weighty, well-designed document as
justification for doing what they wanted to do before you wrote the
report. Frustrating, but it happens, and I can't say that I would
turn down a project tomorrow even if knew ahead of time that was
going to happen. Why? Because I found out that this happened with a
very large client; but then a couple of years later I learned that
subsequent people had picked it up and got a lot of value from the
report. 

I always try to scope in a brief user interview along with usability
testing, so that a study's findings are more generally applicable to
a customer's interaction with the company's interactive offering in
general, as well as their response to the specific design in
question. This makes the study useful long after that particular
design iteration has come and gone, because it uses specific results
to address concepts that will remain relevant. For example, in a
usability test I might find that certain types of users have
difficulty undertanding how to pair a mobile device with a carrier
plan. I will recommend a way to fix the particular design that was
tested so that users will be successful when it launches, but I will
also frame the users' challenge more generally so that the design
continually evolves to address this fundamental customer issue more
effectively.

/pb



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Posted from the new ixda.org
http://www.ixda.org/discuss?post=44960


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