Hello Jared,
the execution of User Centered Design done the RIGHT way will
guarantee success. Atleast this is what I believe. Many companies do
design great products without a UCS approach, I believe that these
products can improve and become even better with a UCD approach.
You say that people have no problem complaining about a product. That
is simply not true. many books and articles are written about users
just "accepting" the product or service as it is. Allan Cooper
writes about this in "The Inmates Are Running the Asylum", and
tells the reader that users at times don't KNOW that they can
complain. They accpet the product the way it is. They are in this
loop where bad products keep coming and they just accept it.

D. Norman also talks about features in a product that just never are
used.  (Part1)


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=44980


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