As interaction designers we're often working at a "form and function" level. But sometimes we need to work at a higher scope. It turns thats what I need to do. As a result of design research the company may need to rethink the problems it solves, the personas it targets, and the business model. Upper management has an inkling this may be true, but is waiting to see how the market plays out. Obviously, building a detailed design spec isn't called for. Yet, the business needs some format to envision and conceptualize the possibilities - with the goal of allowing business and technical actors to start to rethink. What is needed are lightweight illustrations of "experience possiblities" and of business models attached to those. But even more, is getting the right players engaged in the ideation.
Does anyone have good examples of what lightweight "strategy and experience maps" might look like? Has anyone has success at this level - any tips? ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
