I have found that the following outline can help convince business people: First, start by laying out the business goals for the product. Then show what the current metrics are (if they're not meeting their goals, then it means they likely need to change something.).
Second, create a two column table. In the left column, show the current user. In the right, show the user that research suggests you design four. Third, lay out what you'd recommend change from a design perspective, the estimated cost, and the estimated impact to business metrics. If you know of a specific budget for your effort, try and fit what ever your suggesting into that budget. Also, staying high level can help - maybe a few A | B tests would help more than a total redesign. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=45175 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
