You mentioned design research. What is the nature of that data, i.e. customer interviews, user testing, surveys, ethnographic data, web analytics?
One artifact we've used successfully at the stage you mention are current state/future state scenarios. We use stock photos (veer marketplace or bigstockphotos.com are very cheap) to tell the story, and maybe a few lifestyle-oriented flows to illustrate needs and goal attainment. I can't post artifacts because of IP restrictions, but they're straightforward. We don't design on spec, because that's a slippery slope. Where possible, we add statistics in the sidebar to justify design strategy recommendations. E.g. to recommend addition of a single woman homeowner persona, we add whatever primary or secondary data we have to support that perspective: "Single women now represent the fasting growing component of home buyers in the United States. A Harvard University study showed that single women were responsible for 30 percent of total homeowner growth ...." Paul Bryan Director, User Research and Design Strategy Usography Corporation Linked In: www.linkedin.com/in/uxexperts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Posted from the new ixda.org http://www.ixda.org/discuss?post=45175 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [email protected] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
