UCD has many other names and consist of these (and probably many others): contextual inquiry, customer-focused design, empathic design, participatory design, usability, usability engineering, usability testing, user experience design, user-focused design, user-friendly design. With time more and newer methods can be added to UCD. UCD is not ONE specific development process. UCD is an overall term that can have many different development processes with the focus on the USER. I think that APPLE does focus on the user and DO use some of the UCD processes. So I dont entirely agree with Andrei.
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